Marketing is the process of teaching consumers why they should choose your product or service over your competitors. If you are not doing that, you are not marketing. It’s that simple! The key is finding the right marketing method and defining the right marketing message to use to educate and influence your consumers.
We are not marketing your website, we are marketing your Products or Services. There is a big difference.
Companies make the mistake of thinking that marketing is just “one” thing, but marketing is everything that the consumer encounters when it comes to your business, from advertising, to what they hear, to the customer service that they receive, to the follow-up care that you provide.t’s all marketing and creating the decision within the consumer whether or not to choose you initially or for repeat business. Marketing is often confused with advertising and sales, but it is important to know the key differences.
In Marketing 101 courses, professors often define "marketing" as "all the processes involved in getting a product or service from the manufacturer or seller to the ultimate consumer." It includes creating the product or service concept, identifying who is likely to purchase it, promoting it and moving it through the proper selling channels.
Marketing is best identified using what are called the 4 P's or a mix of marketing: Product, Price, Promotion, and Place.
The customer with a specific, low-risk and easy-to-take action.
With these purposes in mind, coupons, sales and even merchandising, or how products are displayed, are part of the marketing process. Since marketing is the cornerstone of every business, the overall objective is to sell more products or services.
The Different Types of Marketing :
Print, radio, and television advertising are types of marketing, as are direct mail and Internet marketing. Companies that sell via the Internet optimize their web pages, so they appear higher in search engines like Google and Yahoo. Newsletters, press releases, and articles are forms of marketing used to generate leads and orders. Some companies use referral marketing to increase business, where satisfied customers refer others to a particular business.
Today, more than ever, social media marketing is becoming a type of marketing that smart companies can't avoid when it comes to reaching potential buyers, whether it's advertising on Facebook or posting advice on Twitter with links to a website. All told, marketing is anything that informs, interests and gets people to make purchase decisions.